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“It's time that we let anti-LGBTQ voices know that their calls to ‘protect children’ have the opposite impact on LGBTQ young people and children of LGBTQ parents. It's time to show the world that LGBTQ adults were once children, equally deserving of visibility and protection.”
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“‘You can do anything, you can be whoever you want. You are whoever you want, and I think that's what we're trying to preach here,’ she continued. ‘Embrace your identities because they are your superpowers. And queerness is such a superpower. The resilience and the community of queerness is just unstoppable.’”
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“‘Protect This Kid is a message that is not combative, it’s not against one side or the other — it’s just calling out the fact that we should all protect every child in the world. Who can say no to that?’ By turning the meaning of an anti-LGBTQ+ phrase on its head, GLAAD and Ogilvy hope the campaign will overpower those messages online.”
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“It’s important that we counterbalance and counter-program that and show the positivity around the trans community and the gender nonconforming community.”
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